Aged HARP Mortgage Leads

HARP stands for the Home Affordable Refinance Program.  This is a government funded program that allows for refinances of underwater loans up to 110% LTV. In the first quarter of 2012, this was changed to include underwater loans over 125% to expand the reach of the help. These programs were intended for loans held or serviced by Fannie Mae and Freddie Mac and this has made developing HARP Mortgage leads tricky. In many ways, this made aged HARP Mortgage Leads popular because there was less risk and less expense in getting to underwater homeowners with Fannie Mae and Freddie Mac Loans. While there was no way for 100% accuracy in determining if a loan or lead was a Fannie Mae or Freddie Mac, aged HARP mortgage leads were more palatable because the presence of unavoidable in accuracies was less costly than with fresh and real time leads.

Aged HARP Mortgage leads come from internet, live transfer and web call lead generation campaigns. These three types of aged HARP mortgage leads have maintained a quality providing loan originators significant opportunities to close new HARP Mortgage loans because high quality mortgage data is used to develop the leads. Aged HARP Mortgage Leads will give mortgage offices and loan originators that offer HARP plenty of opportunities to fund additional loans and grow their pipelines. Closing aged HARP Mortgage leads lowers the cost per funded loan, grows pipelines and positions an office to expand the team.

Aged Internet HARP Mortgage Leads

Find out how aged internet HARP mortgage leads help

mortgage offices close more loans and increase


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Aged Live Transfer HARP Mortgage Leads

Discover how aged live transfer HARP mortgage leads 

are helping mortgage offices sell more loans while reducing

their overhead costs.

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Aged Web Call HARP Mortgage Leads

Find out why aged web call HARP mortgage leads are producing

costs per funded loan that has sales offices and the mortgage industry


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Aged Direct Mail HARP Mortgage Leads

Hear more about why aged direct mail harp leads are effective at working within

marketing budgets to provide leads cost effectively while maximizing returns.

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