Direct Mail VA Mortgage Leads
Direct mail calls for the mortgage industry have always produced. The excitement related to VA Direct Mail calls in recent years has been sky high because firms mailing to existing VA Loan Holders did not have to be concerned with values due to the streamline mortgage refinance programs through the Veteran’s Administration. Reasonably priced VA Loan Holder data was able to model for homeowners with a current VA Loan with the desired loan amounts, credit profile, occupancy, property types and states. Sending mail out on this data produced a high volume of inbound calls and above average closing percentages. Many will tell you that the direct mail VA mortgage lead is the best inbound phone call in the mortgage refinance industry.
There are two ways these leads are developed. The most predominant way to generate direct mail VA mortgage leads are purchased on a per piece basis otherwise known as the direct mail campaign. You pay for data, printing and postage with each campaign. There is an option for picking up a CRM and call tracking to go with each one of your campaigns that will contribute to highly successful campaigns.
The other way is when we send out the direct mail and charge you on a cost per call basis. These are available sporadically because it is hard to generate a consistent enough response on a regular basis to know what the cost per call would be. Variables that we don’t control can affect the ability to deliver VA Mortgage Leads from direct mail on a cost per call. Each campaign is scheduled based on hours worked, time zone, number of leads per day and states with a tracking portal that allows for managerial review of call logs, talk times, recorded conversations, lead quality and mortgage sales performance.Saturation, higher interest rates and the need for a new creative all affect response rates. When they are available on a cost per call basis, it is recommended that you pick up as many direct mail VA Mortgage Leads as you can. Even if not available on a cost per call basis, direct mail is a great way to produce high quality VA Mortgage Leads that close.
Sample Direct Mail VA Mortgage Lead
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Date: 07/21/2013
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Caller ID: John Smith
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City: Pasadena
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State: CA
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Zip: 91107