Direct Mail Education Leads
Direct mail is perhaps the best source of a highly targeted inbound call lead for any industry. Using targeted data, direct mail is sent to people that meet the best criteria for a prospective student. This work represents the science of demographics. A well-timed message sent to the right person produces an unbelievably high quality inbound phone call. This is the hall mark of the direct mail education lead.
There are two direct mail education lead campaigns that we offer. The most widely used and available direct mail education lead campaign is a direct mail drop on a cost per piece basis. The cost will cover effectively targeted data, printing, delivery to the post office and postage. This strategy creates high quality inbound calls that have a penchant for closing at higher percentages than the average inbound lead.
On some occasions, there are direct mail education leads available on a cost per lead basis. A generic mail creative is sent out and multiple schools plug into the campaign with a traceable 800 number and portal. Each company has its own portal for review that is password protected. All calls are logged and recorded with direct mail education lead campaigns on a cost per call basis. It is a great way to get fresh education leads to the sales floor and grow enrollments.
Sample Direct Mail Education Lead
- Date: 2/22/2012
- Caller ID: Jason Doe
- Phone: 1-800-555-1212
- City: Pasadena
- State: CA
- Zip: 92660