Direct Mail Home Warranty Leads
Direct mail produces one of the highest quality inbound calls in the marketing industry. It’s that effective when done right. This is no different with the home warranty industry. When you target the right people with the right message, inbound sales calls convert at high percentages. For those home warranty groups that prefer inbound calls, it probably doesn’t get any better than the direct mail home warranty lead.
There are two types of campaigns when it comes to direct mail home warranty leads. The first is a home warranty lead direct mail campaign where the marketing is purchased on a per piece basis inclusive of data, print and postage. When the science of generating inbound calls for home warranties is clicking on all cylinders, direct mail home warranty leads may be offered on a cost per call or cost per lead basis.
Either strategy produces a direct mail home warranty lead that contributes exceptionally to growing sales and expanding business. Direct mail home warranty leads are the epitome of crafting the right message and offer as well as sending mail to data that represents the most responsive and effectively targeted prospects available. When all of this is done correctly, direct mail home warranty leads effectively support the sales growth objectives of the firm and allow for expansion of the business.
Sample Direct Mail Home Warranty Lead
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Date: 2/22/2012
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Caller ID: Joe Smith
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Phone Number: 1-800-555-1212
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City: Newport Beach
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State: CA
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Zip: 92660