Live TV Home Warranty Leads
What better place is there to hear about an offer for a home warranty than on the television than the comfort of home? Generic television commercials air in 30-60 second spots making a case for the benefit of homeowners purchasing a home warranty to protect themselves against sudden and unforeseen need for home repairs.
The commercials support a 9-7pm type of day in every time zone allowing firms to schedule their days between those hours as well as set the number of leads to take per day. Sales people and managers enjoy knowing how the sales day is shaping up and tv home warranty leads make that possible. Each call comes through a tracking portal that logs each call by phone number and records the call conversations. Managers may review call lengths, sales scripting, lead flow and lead quality as well as use the recordings for training purposes. Home warranty companies are finding success with the tv leads and enjoy being able to purchase leads on a cost per call basis.
Sample TV Home Warranty Lead
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Date: 2/22/2012
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Caller ID: Joe Smith
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Phone: 1-800-555-5555
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City: Newport Beach
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State: CA
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Zip: 92660