Internet Reverse Mortgage Leads
The internet is a great source of reverse mortgage leads. Home owners over the age of 62 are attracted to an online reverse mortgage offer through email, banner advertisements and pay per click marketing. They fill out the form looking for more information. When they press the submit button they become an internet reverse mortgage lead.
The internet reverse mortgage lead is delivered in real time to an email, lead management system, predictive dialer or CRM with a designated email or posting instructions provided. This is a high quality reverse mortgage lead and when loan originators jump all over these, they are incredibly productive.
Each internet reverse mortgage lead comes with three ways to monetize the lead. Reverse mortgage loan officers are able to phone, email and direct mail the reverse mortgage prospect on every lead. This represents three ways to reach out to one client and close them. This is an advantage over all of the other aged reverse mortgage leads that makes the internet reverse mortgage lead a desirable and productive aged reverse mortgage lead.
Sample Internet Reverse Mortgage Lead
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Date: 2/22/2012
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First Name: Joe
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Last Name: Smith
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Address: 220 Newport Center Dr.
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City: Newport Beach
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State: CA
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Zip: 92660
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Phone: 555-555-5555
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Age: 68
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Email: youremail@email.com
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Contact Time: Afternoon
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Property Value: $700,000
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Loan Amount: $350,000
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Months Behind: Current
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Property Type: Single Family
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Mortgage Lender: Wells Fargo
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Rate: 7.25%
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Loan Type: Refinance
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Monthly Payment: $2,500
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Income: $3000.00
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LTV: 50.00%
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IP Address: 10.1.10
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